2. Potato Salad (The Kickstarter One)
Zack Danger Brown didn’t intend to change the crowdfunding world—he just wanted to make potato salad. Literally. His Kickstarter campaign started as a joke with a $10 goal. Somehow, the internet latched on to the idea and it exploded in popularity, eventually raising over $55,000. The campaign offered hilarious stretch goals like “better mayonnaise” and “a live stream of the cooking process.”
What began as satire ended up funding a potato salad party for backers and turned Zack into a minor celebrity. The project sparked a debate over crowdfunding ethics, but it also demonstrated how bizarre humor and virality can override logic. People weren’t paying for food—they were paying to be part of a ridiculous cultural moment. Proof that the silliest ideas sometimes become the most memorable.
